"VETEMENTS DOES NOT SUPPORT WANNABE
JOURNALISM BASED ON LIES AND GOSSIP. TODAY
MY TEAM AT VETEMENTS IS THE STRONGEST IT
HAS EVER BEEN. MY RESPONSIBILITY AND
INVOLVEMENT AT VETEMENTS HAVE NOT
CHANGED OR BEEN COMPROMISED IN ANY WAY
SINCE DAY ONE. DESPITE A FOUR YEAR OLD
CONFUSION I HAVE ALWAYS BEEN THE CREATIVE
HEAD OF VETEMENTS. MY FOCUS IS, WAS AND
ALWAYS WILL BE THE PRODUCT AND THE
CUSTOMER WHO WEARS IT. FASHION IS NOT
ABOUT HYPE, NOR ABOUT USELESS GOSSIP OR
OPPORTUNISTIC PSEUDO JOURNALISM, FASHION
IS ABOUT CLOTHES. SO IS VETEMENTS.”— DEMNA GVASALIA
Control the narrative in all caps. The captain may not go down with his ship.